Vision and Mission
VISION:
At R.E.H Company, we envision a future where trade automotive spare parts excellence is powered by our commitment to investment in international brands, and sustainability, for customer satisfaction. Our vision is to be the foremost provider of high-quality automotive spare parts products, setting the standard for performance, and reliability as well. As a multi-brand company specializing in engine oils, filters, automotive spare parts, and long-life batteries, we strive to be the driving force behind the success and longevity of vehicles across Iraq.
MISSION:
Our mission at R.E.H Company is to deliver exceptional value to our customers, and stakeholders by consistently providing top-notch products and services across our diverse range of brands – dedicated to engine oil, filters, spare parts, and batteries. We are committed to:
1- Quality Excellence:
Distribute engine oils, filters, spare parts, and batteries of the highest quality, meeting or exceeding industry standards, ensuring optimal performance and longevity for our customers' vehicles.
2- Investment modern:
Foster a culture of investment in cutting-edge technologies to develop advanced automotive solutions by B4B Sophisticated System which would convert the concept of reaching what is desired (engine oils - Filters - Spare parts automotive - Batteries) in a single click. In addition, staying ahead of trade trends and anticipating the essential needs of our customers.
3- Customer Satisfaction:
Prioritize customer satisfaction by understanding their needs, providing personalized solutions, and maintaining an unwavering commitment to quality and reliability. We aim to build lasting relationships with our customers based on trust and transparency.
4- Local Expansion:
Expand our local presence and market penetration, establishing R.E.H Company as a recognized and trusted name in the spare parts automotive trade. We aim to serve diverse markets and cater to the unique needs of our customers across Iraq.
5- Employees Empowerment:
Nurture a workplace culture that values diversity, encourages creativity, and empowers our employees to contribute their best. We recognize our team as a crucial asset in achieving our mission and fostering a collaborative and fulfilling work environment.
As we work towards our vision and mission, we are guided by a relentless pursuit of excellence, integrity in all our dealings, and a commitment to making a meaningful and lasting impact in the spare part automotive trade, engine oil, filters, and batteries.